Orange, one of Europe's largest telecommunications company has struck a deal with encyclopaedia giant Wikimedia. The plan is to provide co-branded content that will be accessed via Wikipedia channels on Orange’s mobile and internet portals.
Orange will be allowed to place ads alongside Wikipedia content and the ad revenues will be split between the two. Although the financial details are still sketchy, Wikimedia described the deal as import to increasing revenue streams.
Orange will place links to Wikipedia content from it's mobile and web portals and develop mobile widgets that allow users to access Wikipedia content directly from their mobiles through it's portals.
The partnership will first be rolled out in Spain and the Unite